Firsts’ from Orient …….

Orient gave the Hosiery Trade the now accepted "Carton Pack". And were the first to introduce the "10 pcs pack". Competitors' imitations followed in quick succession. Incidentally, Orient was also the first in the trade to offer 'Gifts' with purchases. Brands like REPORTER, YES BOSS and BRUTE are now household names.

 
Nothing Succeeds like Success ...

The early seventies saw another winner in the Brand CITIZEN. CITIZEN underwears took the demand graph sky-high, and Orient Textile Mills was on a roll to hit the big time. Professional and aggressive marketing plans were worked out, and 'advertising' of both BOMBAY BEAUTY and CITIZEN took its first steps to stardom. And you could sense a leader in the making.

 
In Tune with Tomorrow …….

Tomorrow is today's hardwork, exacting plans, and the pursuit of excellence. Because we are, what we pursue. And as we pursue Quality, our Brands will also speak the language of Quality. And the language of Quality will decide our Destiny.

 
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